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Whitewater Rafting

VIGOROUS / BOLD / EMPOWERING / REACTIVE / SPIRITUAL

Concept
Whitewater rafting features an upbeat palette dominated by teals and blues with accents of orange and red.

Colors, Materials & Finish
Anodized Oranges (Clarino), PP with Flop (EMD), Crushed Copper (Clarino). Turquoise DS Skin (Clarino), Teal Perforated Suede, Dragonfly Suede. Orkesta by Dingzing.

 

Mountain Hunting

VIGILANT / STRATEGIC / ALLURING / DETERMINED / HERITAGE

Concept

The rustic palette for mountain hunting is heavily inspired by organic textures of plants & animals in the forest.

Colors, Materials & Finish

UA Scent Control Neon Green. Suede in Burgundy, Plum, Eggplant, Port, Black Bean, Olive (Clarino). Moss Pearlized. Mocha in Tirrenina Vintage Collection. PU Coated Textures emulating animal prints.

 

Combat Search & Rescue

BRAVE / PRECISE / FIERCE / DEDICATED / SWIFT

Concept

Surrounded by colors of chaos, the combat search & rescue palette brings order and an inner peace expressed by military cues.

Colors, Materials & Finish

Military colors, including various standardized shades of olive green & tan. Rough textures to emphasize the feel of military apparel.

 

Deep Sea Fishing

RUGGED / ARDUOUS / UNPREDICTABLE / COMMITTED / ESCAPE

Concept

Deep sea fishing boasts a stormy palette characterized by waves lapping mercilessly against the jagged cliffs.

Colors, Materials & Finish

Suede Leather in Static (Asiatan). Ariaprene in Grey (Hana Pack). Drizzle, Black Pearlized, Suede in Sand Dollar, Storm, Graphite & Navy Blue (Clarino).

 

Colors & Materials EXPLORATION

Exploring different materials and their properties to identify the best for each of the outdoor sports.

 

Visiting UnderArmour

Visiting UnderArmour to further understand UnderArmour's positioning and brand direction.

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Final Presentation

Setting up for our presentation to UnderArmour, Adidas, Nike and Vans.

 

UnderArmour CMF StrategY

 

The UnderArmour Team

Here is the team of footwear designers and myself posing for a photo after our presentations.