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Cathay Rebrand


Cathay Rebrand

How can Cathay Pacific evolve to stay competitive in the airline industry?

Brand Strategy, CMF →

SCROLL DOWN

Cathay Rebrand


Cathay Rebrand

How can Cathay Pacific evolve to stay competitive in the airline industry?

Brand Strategy, CMF →

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Future of Air Travel


The Future of Air Travel

How do we project current trends to reinvent the future of travel?

trend research, trend forecast →

Future of Air Travel


The Future of Air Travel

How do we project current trends to reinvent the future of travel?

trend research, trend forecast →

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The Airline Industry


The Airline Industry

Who are Cathay Pacific's competitors?

competitor analysis, market insights →

The Airline Industry


The Airline Industry

Who are Cathay Pacific's competitors?

competitor analysis, market insights →

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Business Travelers


Business Travelers

What products and service opportunities should Cathay Pacific invest in for business travelers?

ethnography, consumer insights →

Business Travelers


Business Travelers

What products and service opportunities should Cathay Pacific invest in for business travelers?

ethnography, consumer insights →

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The Cathay Crowd


The Cathay Crowd

Who are Cathay Pacific's current customers?

consumer analysis →

The Cathay Crowd


The Cathay Crowd

Who are Cathay Pacific's current customers?

consumer analysis →

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The Journey of a Traveler


The Journey of a Traveler

What is the journey of a traveler?

user journey analysis →

The Journey of a Traveler


The Journey of a Traveler

What is the journey of a traveler?

user journey analysis →

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The New Logo


The New Logo

How can Cathay's new logo express the airline's new strategy of "serendipitous connections"?

brand strategy, branding →

The New Logo


The New Logo

How can Cathay's new logo express the airline's new strategy of "serendipitous connections"?

brand strategy, branding →

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The Cathay Identity


The New Cathay

How can we re-envision the new Cathay Pacific identity?

brand experience, branding →

The Cathay Identity


The New Cathay

How can we re-envision the new Cathay Pacific identity?

brand experience, branding →

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Colors of Nature


Colors of Nature

How do we create a dining experience to help Cathay Pacific passengers feel refreshed & healthy after a long flight?

user experience, product design →

Colors of Nature


Colors of Nature

How do we create a dining experience to help Cathay Pacific passengers feel refreshed & healthy after a long flight?

user experience, product design →

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The Cathay Scent


The Cathay Scent

How can the new Cathay Pacific be expressed through scents?

scent design →

The Cathay Scent


The Cathay Scent

How can the new Cathay Pacific be expressed through scents?

scent design →

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Navikat Travel Carrier


Navikat Travel Carrier

How can we help cats feel at ease when traveling?

PRODUCT DESIGN, PACKAGING DESIGN →

Navikat Travel Carrier


Navikat Travel Carrier

How can we help cats feel at ease when traveling?

PRODUCT DESIGN, PACKAGING DESIGN →

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Chromasynth


Chromasynth

How can flight attendants maintain peak performance while engaging passengers?

 APPAREL DESIGN, EXPERIENCE DESIGN →

Chromasynth


Chromasynth

How can flight attendants maintain peak performance while engaging passengers?

 APPAREL DESIGN, EXPERIENCE DESIGN →

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CX Elevate


CX Elevate

How can Cathay Pacific continue to deliver an exceptional and personalized business class experience?

service design, user experience →

CX Elevate


CX Elevate

How can Cathay Pacific continue to deliver an exceptional and personalized business class experience?

service design, user experience →

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CX Assist


CX Assist

How can we make travel a seamless experience?

service design, user experience →

CX Assist


CX Assist

How can we make travel a seamless experience?

service design, user experience →

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CX Encounters


CX Encounters

How can can Cathay Pacific passengers connect serendipitously?

environmental design, user experience →

CX Encounters


CX Encounters

How can can Cathay Pacific passengers connect serendipitously?

environmental design, user experience →

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CX Refresh


CX Refresh

How can Cathay Pacific capture the hearts of non-customers?

environmental design, user experience →

CX Refresh


CX Refresh

How can Cathay Pacific capture the hearts of non-customers?

environmental design, user experience →

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Grad Show


Grad Show

The Cathay Pacific Rebrand was presented from April 21–23, 2016 in Pasadena, California.

Grad Show


Grad Show

The Cathay Pacific Rebrand was presented from April 21–23, 2016 in Pasadena, California.

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Credits


Credits

See the inspiring people that made all of this possible.

special thanks to →

Credits


Credits

See the inspiring people that made all of this possible.

special thanks to →